Volkswagen, Audi and Porsche, all part of the Volkswagen Group, have announced their plan to launch an app store for cars. The app store, called Cariad, will be used to deliver over-the-air software updates and new features to Volkswagen Group vehicles. Cariad will also provide a platform for third-party developers to create and distribute apps for Volkswagen Group cars.
The automakers announced the news at the Mobile World Congress in Barcelona. The move is part of a larger push by the auto industry to connect cars to the internet and offer new digital services. The app store will be available on cars from 2024.
According to Volkswagen, the app store will be similar to the app stores found on smartphones. Users will be able to download apps to their car’s infotainment system, which will allow them to do things like order food, make reservations, and stream music. The automaker also plans to offer apps that will allow drivers to pay for fuel and parking directly from their car.
Volkswagen’s announcement comes as the auto industry is increasingly focusing on software and connectivity. Automakers are looking to differentiate themselves by offering new digital services and features, such as over-the-air updates and autonomous driving capabilities. These new digital services are expected to play a key role in the future of the auto industry, as consumers become more interested in technology and connectivity.
In addition to the app store, Volkswagen also announced a partnership with TikTok, the popular short-form video app. The partnership will see Volkswagen create a series of TikTok videos showcasing its electric vehicles, and encouraging users to create their own videos using Volkswagen’s electric cars. The videos will be featured on Volkswagen’s official TikTok account.