Snapchat has introduced its very own AI chatbot that can engage users in conversation and carry out a range of tasks. The new feature, called “Snapbot,” is powered by advanced natural language processing (NLP) technology, and is designed to help users get quick answers to common questions, such as finding nearby restaurants, weather information, or booking a ride.
The Snapbot is seen as a direct rival to OpenAI’s ChatGPT, a powerful AI language model that is capable of engaging in human-like conversations with users. However, while ChatGPT is primarily aimed at developers and companies looking to build conversational AI applications, Snapbot is aimed squarely at Snapchat’s user base of primarily younger people.
According to Snap, Snapbot has been designed to be intuitive and easy to use, and can help users find answers to their queries quickly and efficiently. Users simply need to type their question or request into the chatbot, and Snapbot will provide an appropriate response.
Snapbot is also designed to be highly customizable, allowing users to personalize their interactions with the chatbot to suit their preferences. For example, users can choose to set up alerts for weather updates, or receive notifications when their favorite restaurants have new menu items available.
In addition to providing useful information and services to users, Snapbot is also seen as a way for Snapchat to differentiate itself from other social media platforms. By offering a chatbot that is tailored to its young user base, Snapchat is hoping to increase engagement and encourage more frequent use of the app.
Snapbot is currently available in select markets, with plans to roll out the feature globally in the coming months. While it remains to be seen whether Snapbot will be able to compete with the likes of ChatGPT, it is clear that Snapchat sees conversational AI as a key part of its future strategy.
