Snapchat introduces new ‘Sounds’ feature to recommend and sync songs for content creators

Snapchat, the popular social media platform, has introduced a new feature called ‘Sounds’ that allows users to recommend and sync songs to their content. This feature is specifically aimed at content creators who use the app to share short-form videos with their followers. With the new feature, creators can add music to their snaps, and followers can then easily discover the music by swiping up on the snap to see the song details.

The feature is similar to TikTok’s popular ‘Sounds’ feature, which allows users to add popular songs to their videos and has helped to make certain songs go viral. However, Snapchat’s feature is more focused on recommendations and syncing, rather than just adding music to videos.

Snapchat has partnered with several major record labels to make their catalogues available for the feature, including Sony Music, Warner Music Group, and Universal Music Group. The feature will also include a search bar, making it easy for creators to find the right song for their content.

According to a statement from Snapchat, the Sounds feature is intended to help content creators on the platform to connect with their followers in new ways. By syncing their snaps to music, creators can add an extra layer of emotion and storytelling to their content, making it more engaging for their followers.

The Sounds feature is currently only available in select regions, including the US, UK, Canada, Australia, and New Zealand. However, Snapchat plans to roll out the feature to more regions in the coming months.

Snapchat’s new Sounds feature is just one of many recent updates to the app, as the company tries to stay competitive in the crowded social media market. The app has also introduced new features such as ‘Spotlight’, a TikTok-like feed of user-generated content, and ‘Bitmoji Fashion’, which allows users to dress up their Bitmoji avatars in various outfits.