Facebook has announced plans to test a new feature that will allow Instagram users to pay for account verification. In a blog post published on Friday, Facebook stated that the pilot program is part of the company’s ongoing effort to improve account security and integrity. The social media giant noted that verification is an important way to establish authenticity and build trust on the platform.
Currently, Instagram’s verification process is free, but it is also only available to certain users who meet a set of specific criteria. To be eligible for verification, a user must have a complete profile, be authentic, and have a significant following on the platform. However, even if an Instagram account meets these criteria, there is no guarantee that it will be verified.
The new pilot program will offer a paid option for verification, giving users who may not meet the current criteria the opportunity to verify their account for a fee. According to Facebook, the cost for verification has not been set yet, but the company plans to provide more information on the program in the coming weeks.
While the idea of paying for verification may seem controversial, Facebook has said that the program is intended to help users who may be at a disadvantage due to the current criteria. In the blog post, the company stated that it wants to make verification more accessible to users, particularly those who are underrepresented or marginalized.
The move is part of a wider effort by Facebook to improve the user experience on Instagram, which has seen a number of changes and updates over the past year. These include the introduction of a new algorithm that prioritizes content from close friends and family, the removal of likes on posts, and the launch of new safety features to combat bullying and harassment on the platform.
Facebook has not yet announced when the paid verification program will launch, but it is expected to roll out to a small group of users in the coming weeks. The company says that it will use feedback from this group to refine the program and make any necessary changes before it is made available to a wider audience.
It remains to be seen whether users will be willing to pay for account verification, or whether the paid option will ultimately replace the free verification process. However, Facebook’s focus on making the process more accessible and inclusive is likely to be welcomed by many users who have struggled to get their accounts verified in the past.